Two weeks before International Brain Awareness Week 2026, Prof. João Miguel Pereira, coordinator of the Systems and Cognitive Neurosciences degree program, publishes an opinion piece in Visão magazine.
How often do we receive suggestions through apps and emails that seem to be the most appropriate for us at that moment? It's as if a close friend were always attentive and guiding us whenever we needed it. Little by little, we run the risk of letting this kind of affectionate magic determine our choices and preferences about what to eat, what to listen to, what to watch, what to read, and so on.
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VISÃO - Opinion piece - “The algorithm that controls us and the brain that obeys it”
Monday, March 9, 2026 - 17:08
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